PRODUCT DESCRIPTION
by Vernal Della-Piana (Author), Murray Low (Author), Kendall Lyman (Author)
How well does your corporate strategy work - for your company as a whole, and for individual business units? If it fails in some areas - which ones? And why? How good is your strategy-making process at gathering information and opinions, and at delivering strategies that win support and deliver growth?
This self-assessment audit comes in three parts:
* First, a 3-step audit to give you a clear, objective picture of the 'business environment' market, competitor and financial realities. (Of course, this information is already available to you - but probably not in a form that is tailored to help you shape and realign your overall business strategy.)
* Second, a 7-step organisational assessment. This enables you to:
o Clarify your company's existing strategy. Measure its viability and robustness
o Outline business processes
o Determine capabilities
o Determine appropriate organisation design and resource allocation
o Assess the company culture o Integrate all these elements of the organisation assessment
* Third, the tools you need to develop a framework within which to create an appropriate and flexible strategy for the future.
