PRODUCT DESCRIPTION
by Paul Rogers (Author), Elliot Epstein (Author)
Sales and Procurement have been dealing with each other for a very long time, often with the mixed messages Dr John Gray famously talked about in his blockbuster 'Men are from Mars, Women are from Venus' It's a landscape filled with tenders, negotiations, probity, sales quotas, savings targets, strategy, very different personalities, varying expectations and hundreds of tactics. This book takes you 'behind the curtain' by giving you unique insights into the thinking, strategy and tactics of both professional sales people and professional procurement practitioners. It is written in the style of a 'fly on the wall' conversation between us as we discuss, debate, argue and educate each other, and in turn, you, about the real mindsets, tactics and approaches of each side.
