PRODUCT DESCRIPTION
by C. Forza (Author), F. Salvador (Author)
Successfully managed product information for mass customization avoids disclosure of how these systems work. This is the first book to provide a holistic recognition of the essential aspects of an IT-supported product configuration system. It reveals the basic building blocks of these systems and their operational and strategic implications.
Author Biography
CIPRIANO FORZA is Professor of Operations Management and General Management at Padova University, Italy, and Teacher of Research Methodology at the European Institute of Advanced Studies in Management, Italy. He has been a consultant to national and international companies on product variety management, costs management and information management. He has contributed articles to some of the leading Operations Management journals.
FABRIZIO SALVADOR is Professor of Operations Management at the Instituto de Empresa Business School, Adjunct professor at the Zaragoza Logistics Center and Research Affiliate at Massachusetts Institute of Technology. His research on mass customization and product configuration has been published in leading Operations Management journals. He regularly teaches mass customization in post-graduate and executive programs, and he has helped numerous companies in the implementation of mass customization techniques.
