PRODUCT DESCRIPTION
by Larry Mickelberg (Author)
Launchcode: AI, Pharma and the Next Frontier Volume 1: The Agentic Shift redefines how pharmaceutical brands go to market. Industry veteran Larry Mickelberg introduces Launchcode-an AI-native commercial operating system powered by intelligent agents that orchestrate targeting, messaging, field support, and performance in real time. This book is a strategic guide for commercial leaders ready to move beyond legacy models and embrace the future of precision, automation, and impact in pharma marketing.
Number of Pages: 218
Dimensions: 0.59 x 9 x 6 IN
Publication Date: July 29, 2025
