Essential Marketing 7: Marketing Psychology - Paperback

by Norman Clark (Author)

By necessity all Marketing must apply Psychology to prospects. What makes people 'tick' or buy products? What is the process of buying as a Consumer or just as a Customer? All these are covered in simplified detail in this Book 7 of the 1O-part series.

Author Biography

Norman Clark is a long-term Marketing & Advertising professional. He was also former Professor of Marketing with United Business Institutes, and European Business Schools in Brussels. His Courses have been delivered far and wide and these books are drawn from his BBA and MBA Courses and Seminars.