PRODUCT DESCRIPTION
by Jan Gerard Hoendervanger (Author), Theo Van Der Voordt (Author), Jaap Wijnja (Author)
How can Corporate Real Estate managers and Facility managers translate an organisation's strategy into a real estate strategy that optimally aligns demand and supply, and adds value in a sustainable and socially responsible way? How to create a positive user experience, taking into account the diversity and dynamics of individual users' needs? How to balance different functional, experiential, architectonical and technical requirements, budget, time, and legal preconditions?
This book discusses Corporate Real Estate (CRE) and Corporate Real Estate Management (CREM) from the perspective of organisations, individual users, other stakeholders, and society. It presents theories, models and methods for analysing demand and supply and the best possible match. It discusses how to implement a CRE strategy by setting up project-based business cases, developing design briefs, and managing CRE interventions and CRE operations. Finally, it describes different options for the organisational design of CREM, sourcing strategies, required competencies, and future prospects.
As such, the book covers the whole life cycle of corporate real estate. It integrates knowledge from different disciplines, including corporate real estate and facility management, environmental psychology, ergonomics, business administration, and many more.
