PRODUCT DESCRIPTION
by J. Mark Munoz (Author), Al Naqvi (Author)
Technological breakthroughs relating to artificial intelligence has redefined business operations worldwide. For example, the ways in which data is captured, processed, and utilized to optimize customer interactions has grown by leaps and bounds. The change is redefining the structural dynamics of business strategy, economic theory, and management concepts. Leading technology companies around the world have expanded their research in artificial intelligence. With IBM's launch of Watson, a new cognitive era has started. Investment firms have backed numerous emerging artificial intelligence companies. Meanwhile, there is paucity of academic and business research on the subject. This book project is a pioneering examination of how artificial intelligence is transforming the contemporary business strategy.
Author Biography
J. Mark Munoz is a professor of management at Millikin University and former visiting fellow at the Kennedy School of Government at Harvard University. He is a recipient of several awards including four Best Research Paper Awards, two international book awards, a literary award, and the ACBSP Teaching Excellence Award, among others. Aside from top-tier journal publications, he has authored/edited/coedited more than 20 books in management and economics such as International Social Entrepreneurship and Managerial Forensics. As chairman/CEO of the international management consulting firm Munoz and Associates International, he directs and manages consulting projects for companies worldwide.
