Product Description
by Frances West (Author)
In a world where technology is deeply embedded in all of our lives, providing an individualized experience for every member of society has become a universal business imperative. To reach new markets and develop the innovations that will shape tomorrow's business landscape, today's most successful and innovative companies are operating with everyone in mind--not just the majority.
In Authentic Inclusion(TM) Drives Disruptive Innovation, thought leader, speaker, strategy advisor, and women-in-technology trailblazer Frances West proposes new ways that business leaders can affect sustainable and scalable change--and tap into tremendous opportunities--by viewing inclusion as strategic and by addressing diversity proactively.
In this essential blueprint, Frances reveals how putting humans first--and building inclusion into business strategies, technological infrastructure, and organizational processes--can enable companies to bring principle, purpose, and profit into a state of harmonious alignment for sustainable talent acquisition, market expansion, and business differentiation.
Throughout the book, Frances draws on her unique personal background and business experience in technology innovation--from her personal journey as a first-generation, non-English speaking immigrant to her professional path as a woman in tech and IBM's first Chief Accessibility Officer--along with cutting-edge practices and solutions on accessibility technology and digital inclusion. The result is a candid and inspiring book that offers leaders the necessary guidance to achieve disruptive innovation and lasting success.