Product Description
by Alastair M. Morrison (Author), Cristina Maxim (Author)
World Tourism Cities: A Systematic Approach to Urban Tourism is a unique and contemporary textbook that addresses the particular situation of urban tourism destinations in the 2020s by reviewing key issues, trends, challenges and future opportunities for urban tourism destinations worldwide, as well as city destination management.
The book is divided into four parts, with Part I providing background chapters on world tourism cities. It begins by clearly defining world tourism cities and explaining the impacts of globalisation and urbanisation on these cities. The subsequent chapter explains the urban tourism phenomenon and traces its growth. Part II presents city destination management, planning and development and the marketing and branding of cities, offering practical solutions and approaches. Part III discusses major issues and trends in world tourism cities including resident well-being and quality of life, sustainability, smart tourism, crises and the rise of tourism in Asian cities, and the final part identifies the future opportunities for city tourism.
Written in a student-friendly tone, the book is richly illustrated and contains several engaging features, including Sweet tweets (snippets of information on cities) and Short breaks (detailed case studies on cities). This will be essential reading for all tourism students.
Author Biography
Alastair M. Morrison, PhD, is Research Professor in Marketing, Events and Tourism at the Greenwich Business School, University of Greenwich. Formerly, he was Distinguished Professor at Purdue University, USA, specialising in the area of tourism and hospitality marketing. He has published approximately 300 academic articles and conference proceedings and is the author of six books on tourism marketing and development. Prof. Morrison is the co-editor-in-chief of the International Journal of Tourism Cities and co-editor of the Routledge Handbook of Tourism Cities.
Cristina Maxim, PhD, is Senior Lecturer in Tourism at the University of West London. Her research interests are focused on destination management, cities, sustainability, tourism planning and management, regional development and local government. She has published a number of academic papers on urban tourism, including a recent article in Current Issues in Tourism on the challenges faced by world tourism cities, and has contributed a chapter to the Routledge Handbook of Tourism Cities titled "Challenges of world tourism cities: London, Singapore and Dubai".
