Product Description
by Paul Hurley (Author)
How do you get people to watch and share your videos online? How can you make your videos rise above the clutter? Paul Hurley and his company Handface know the answer to these questions. Since their first viral video in 2008 resulted in a feature in the New York Times and a trip to Hollywood, they've made hundreds of viral videos and images for the likes of The Huffington Post, Yahoo , the government and the National Health Service. These videos have been shared all over the world. Now it's your turn. If you make, commission or just watch and share viral videos, you'll find out: - The five key ways online video can boost a company's fortunes - The key mistakes companies make with video - Why people share online video - How to leverage online distribution - How to spot and maximise online trends And more
Author Biography
Paul Hurley runs Handface.co.uk, one of the UK's leading viral content companies. Before this he was Head of Programming for Sky Box Office, Europe's first digital pay-per-view film service - and a forerunner of Netflix - as well as an entertainment executive at Yahoo! and a couple of entertainment start-ups. Since setting up Handface, his company's content has been seen and shared all over the world - the chances are high that you've seen one of its videos, and odd are that you've shared one. Have a look at www.handface.co.uk to see if you recognise any.
