Product Description
by Marc H. Meyer (Author), Frederick G. Crane (Author)
Venturing is a pragmatic methods-based book that first helps students conceive, design, and test product and service innovations, develop business models for them, and then create their business plans and investor pitches. The book also delves into different types of investors, stages of investment, and deal structures. It is a perfect book for business planning courses, where the instructor wishes to emphasize innovation and the creation of truly interesting, customer-grounded businesses.
Number of Pages: 416
Dimensions: 0.85 x 11 x 8.5 IN
Publication Date: November 28, 2015
