Product Description
by Benjamin Franz (Author), Michaela Kauer-Franz (Author)
What do leading UX professionals wish they had known at the start of their careers?
In this book, you'll find the answers - directly from the source.
We interviewed 19 UX Titans: seasoned professionals from the industry, respected researchers from academia, or influential voices with large followings in the UX community. Each of them generously shared the insights, lessons, and hard-won advice they wish someone had told them when they were just starting out.
These conversations were systematically analyzed and synthesized into clear, actionable insights that go beyond individual experiences to reveal common patterns and shared truths.
What you'll learn from the UX Titans:
- What personal qualities help people thrive in UX?
- How to find and grow the right UX team members?
- How to strategically embed UX in an organization - and win support?
- How to succeed in UX with different budgets?
- How to measure UX in practical projects and show it's return of investment (ROI)?
- Which mindset is needed to succeed in UX?
- Which are the best UX methods - and which are overrated?
- ... and much more
This is not just another collection of UX tools. It's a powerful synthesis of expert knowledge - from voices that played and shaped the UX field for years. Whether you're just beginning your UX career or are already a seasoned UX professional yourself, this book will sharpen your perspective and help you build your team.
This book is for you if you want to:
- Start your UX journey with real-world insights from proven experts
- Lead, grow, or transform UX within your team or organization
- Learn from professionals who influence how UX is experienced, practiced and taught
Get unique insights from the UX Titans - leaders from industry, academia, and the wider design community.
Start reading now and take your UX journey to the next level.
Featured UX Titans are: Bill Albert, Carmen Fehrenbach, Dominique Winter, Gabriela Gomes, Gert-Dieter Tuzar, Guido Meier-Arendt, Katja Busch, Kerstin Dyck, Kevin Liang, Lutz Krau , Marc Hassenzahl, Matthias Schulz, Nis Boy Naeve, Oliver Kulpi, Sarah Diefenbach, Thomas Vöhringer-Kuhnt, Tobias Oberpaul, Ulf Schubert, and Uwe Betzin
