Product Description
by Michael Bervell (Author)
Do you have the key to building a billion-dollar business in an emerging economy?
The entrepreneurs in this book do.
Unlocking Unicorns features diverse stories from successful billion-dollar startup founders in Africa, Asia, and the Middle East. Learn about how the internet is revolutionizing non-Western countries and corporations through stories that touch on:
- Philosophies such as "Guanxi" and mental models such as the "Regret Minimization Framework"
- The journeys of ten diverse entrepreneurs including Jack Ma (founder of AliBaba), Kiran Mazumdar-Shaw (founder of Biocon), Mudassir Sheikha (founder of Careem), Bang Si-Hyuk (producer behind BTS), Cher Wang (founder of HTC), Mitchell Elegbe (founder of Africa's first billion-dollar FinTech company), and more
- Michael Bervell's three-part framework that can be applied within any industry focused on exploration, refinement, and execution.
Discover the mental models and characteristics that enabled founders in Africa, Asia, and the Middle East to overcome and adapt to brain drain, leapfrogging technologies, location-based discrimination, and government unrest.
Unlocking Unicorns is the key to success for aspiring global founders or emerging economy investors who want to do business in the international, interconnected 21st century.
