Product Description
by Ghalia Boustani (Author)
Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the 'why, what, and how' for entrepreneurs and established brands to capitalize on this exciting format.
Author Biography
Ghalia Boustani is a seasoned retail consultant, and holds a doctorate from Ecole Sup?rieure des Affaires, Lebanon. She has published many works and manuscripts on ephemeral retailing, focusing on the Middle Eastern and European markets. Ghalia's influence extends globally, as she brings her wealth of knowledge to various educational institutions and business schools in cities such as Beirut, Istanbul, London, and Paris. Since 2011, she has been actively involved in teaching marketing and retail, participating in over 30 conferences and webinars. Her engaging presence is a regular feature at seminars and forums, including prestigious events like the Retail Focus Forum, Paris Retail Week, and the HOP! Summit. Through these platforms, Ghalia consistently shares her insights and contributes to the discourse shaping the future of retail.
