Ultimate Marketing Secrets: Social Media Marketing - Paperback

by Erik Bowman (Author)

Ultimate Marketing Secrets: Social Media Marketing was written to make social media marketing accessible to everyone while still providing enough substance and practical tips to make it useful for more advanced professionals.

Topics include:

• The basics of social media marketing
• How to develop a social media marketing plan
• How to implement a social media marketing strategy
• How to choose social media marketing tools for your campaign
• How to measure the success of a social media marketing campaign
• How to integrate your social media marketing strategy into your long-term marketing and business strategies

By the end of this book, you will have a full understanding of the steps needed to succeed at Social Media Marketing.

Author Biography

Erik Bowman is an author, speaker, serial entrepreneur and business consultant. He founded a number of social networking, blog and social media marketing companies over the past 10 years including Spoink, Blog.gy, Link Gateway and Whiz Bang Zoom Labs.

Based upon his 20 years of hands-on business startup experience, consulting and teaching experience he has been able to condense a wealth of knowledge into simple, understandable and actionable modules.

As a business and technology consultant, Erik has worked with companies of all sizes in both public and private sectors, from start-ups and small businesses to large corporations and major utility companies. Erik holds a double major from California State University in Political Science (summa cum laude) and Philosophy.