Product Description
by Rogerio Luis Casas-Alatriste Loperena (Author)
Our attention is more dispersed than ever. We spend our days jumping from content to content, app to platform, giving likes, commenting, sharing and in some cases, even generating content. It is a scarce and limited commodity and content is becoming more and more abundant. This is the basis of the attention economy. This book was born from this concept for brands and advertisers, mainly, to reflect on where our attention is in an era characterized by massive competition between platforms and content creators fighting for the interest of users. Its author, Roger Casas-Alatriste, answers fundamental questions such as: What are the strategies of people and companies whose objective is to capture our attention? How is creativity and technology evolving to attract our attention? How can we, in the midst of this abundance of supply, access better content? The book also gathers the opinion of the greatest experts in capturing attention in the broadest sense, as they all compete: series, video games, music, cinema, sports, podcasts, digital creators and of course advertising.
Author Biography
Nacido en Toronto, criado en M騙ico, curtido en Madrid, Roger Casas-Alatriste es el fundador de El Canazo Transmedia, empresa basada en Madrid especializada en tres 疵eas de negocio: formatos transmedia, estrategias de branded content y producci de contenidos digitales. Es vicepresidente de la Branded Content Marketing Asociation- Espa, forma parte de la Red de Industrias Creativas RIC Crea, y es antiguo miembro del consejo de Innovaci Audiovisual, y director de Industria Espa de MestizoLab. Bajo la direcci de Casas-Alatriste, El Canazo Transmedia -fundada en 2010 como una productora digital- se ha expandido y diversificado hasta convertirse en una de las empresas l冝eres en Espa en los 疥bitos del transmedia y el entretenimiento de marca. Desde 1999 se ha dedicado a los contenidos digitales en compaas como Columbia Tristar, SportsYA! y MobuzzTV. Desde hace 10 as escribe en el blog Las Termilas y desde 2010 Manchamanteles de tem疸ica gastronico-viajera.
