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Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web - Paperback

$178.18 USD
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Product Product subtotal Quantity Price Product subtotal
Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web - Paperback
Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web - Paperback
Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web - Paperback
$178.18/ea		 $0.00
$178.18/ea $0.00

Product Description

by D. Padua (Author)

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

Author Biography

DONATELLA PADUA Adjunct Professor of Sociology and of Methods of Analysis of the Complex Society, at the University for Foreigners of Perugia, Italy. She is also Researcher in Sociology and Scientific Director of Intelligent Positioning Research Centre, UK. She has a Degree in Business Administration from the University 'La Sapienza' of Rome, Italy and a PhD in Science of Education.

Number of Pages: 231
Dimensions: 0.59 x 8.5 x 5.5 IN
Illustrated: Yes
Publication Date: July 31, 2012
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