Product Description
by Joanna Feeley (Author)
Do you know your future customer?
Understanding trends can make a huge difference to your business and your customers. It can also help you level up in your career: the ability to prompt conversations about the future and help organisations adapt to change will be among the most desirable leadership skills over the next decade.
Trend Leader is a practical guide for those working in design, insight and marketing roles to gain the confidence to talk about future trends.
Read this book to understand:
- What trends are and how forward-looking businesses use them
- The key skills and behaviours shared by trend leaders
- The six principles of trend leadership that will supercharge your career
- How trend leaders at the world's most recognised brands drive change
- Your own trend leadership status and trajectory, based on our Trend Leader Assessment Tool
Author Biography
Joanna Feeley is the founder and CEO of TrendBible, a trend forecasting service that helps global organisations understand their future consumer. With over 25 years' experience as a trend expert, she has advised some of the world's best known brands and retailers on what future consumers will think, feel and do.
