Product Description
by Jerry Wind (Author), Nitin Rakesh (Author)
Winner of the International Business Book of the Year Award 2021
Winner of the Silver Stevie for Best Business Book
"I wish I had written this book!" - Philip Kotler, Father of Modern Marketing
This urgent and timely book by a visionary business practitioner, Nitin Rakesh, CEO, Mphasis and award-winning academic, Jerry Wind, Lauder Professor Emeritus, Wharton bridges the worlds of industry and academia to bring you the knowledge that can help your business thrive even in a crisis. This book is a gamechanger for businesses, large and small, enabling them to customize and implement a winning strategy by using the book's eight principles and tools to seek out opportunities for long-term value creation in a post-pandemic world. "I am sure other leaders will find their book as relevant as I did." - Keith A. Grossman, President, Time Magazine "Businesses either need to seize the opportunities created by that disruption, or risk being left behind. Rakesh and Wind provide a smart guide to the first option." - Alan Murray, CEO, Fortune "The authors of Transformation in Times of Crisis provide a smart, tangible approach to help companies emerge from crises, not only intact but stronger."- Manny Maceda, Worldwide Managing Partner, Bain & Co. "The eight principles in this book form a great framework to change our mindset and focus on the right implementation strategy to survive and succeed in the next normal." - Debjani Ghosh, President, NASSCOM
Number of Pages: 554
Dimensions: 1.23 x 9 x 6 IN
Illustrated: Yes
Publication Date: November 26, 2020
