Product Description
by J. Wayne Story (Author)
Who Else Wants Their Advertising To Bring Customers NOW? Speaker and best selling small business marketing author, J. Wayne Story, breaks many of the advertising norms taught to small business owners by media sales people. Most small business owners see themselves as in the plumbing business, restaurant business, insurance business, auto repair business, dentist office business, or whatever business they have. But the truth. . .as business owners, our primary role is to get prospects to buy what we sell. That primary role is marketing. But most business owners have been given the wrong message. Business owners all over the U.S. are making critical mistakes in their advertising. But it IS NOT their fault. They have gotten the wrong message about how to advertise and get customers. How is that? They have been listening to the wrong messengers. . .media sales professionals. Learn 10 beginning steps to empower your advertising to bring prospects flooding to your door.
Author Biography
J. WAYNE STORY, dubbed the Dr. of Direct Results Marketing, is a serial entrepreneur for more than 23 years. He currently owns 3 companies and invests most of his time coaching and consulting with locally focused small business owners around the country from his offices in Albuquerque, New Mexico as President / CEO of Direct Marketing Strategies Rx Ltd.
