Product Description
by Travis L. Scott (Author)
Are you a recruitment marketing "team of one"? Or maybe you're a Talent Acquisition leader who has been tasked with building a recruitment marketing program?Heck, maybe you're just starting your career in marketing. If this describes you, then this book is for you. Think Differently covers all of the basics of marketing from marketing psychology to email marketing to positioning. It also discusses the importance of marketing automation and why you may be over-leveraging social media. With a unique career made up of significant experience in both corporate recruitment and digital marketing, Travis L. Scott is able to bridge the gap between the two, illuminating opportunities for recruitment marketers to take their marketing game to the next level along with their career.