Product Description
by Amy Miocevich (Author)
Grow your business faster with this revolutionary marketing framework
Do you want to stop wasting time and money on marketing that doesn't get results? The Very Good Marketing Guide explains exactly where to spend your next marketing dollar and where to focus your attention -- so your marketing will make a real difference in growing your business and profits.
In this book, marketing expert Amy Miocevich shares a simple but genius 5-step model for marketing your small business. She reveals crucial insights into why marketing fails, including common mistakes and marketing myths, and shows you how to assess where and why your marketing is most effective. With The Very Good Marketing Guide, you'll create targeted solutions for turning strangers into customers -- and customers into superfans of your business and brand.
Whether you're a manager, a small business owner, or an entrepreneur, you'll learn how to:
- Understand and use your marketing data more effectively
- Improve conversion rates at every touch point
- Nurture your most valuable customer and client relationships
- Make sure your website and social media are doing what they should
- Create a marketing strategy that's uniquely suited to your business's needs
With a clear and practical framework, real-life examples, and timeless principles you can apply, this is the ultimate practical guide for marketing success. The Very Good Marketing Guide will help you to direct your energy where it gets the best results ... which ultimately means you can get back to doing what your business does best!
Back Jacket
THE ESSENTIAL GUIDE TO GETTING RESULTS FROM EVERY MARKETING DOLLAR SPENT
Good marketing is the missing link for many businesses, but it doesn't have to be a mystery. All it takes is the right system.
In The Very Good Marketing Guide, marketing expert Amy Miocevich shares a straightforward 5-step model that will help boost your revenue and reach your goals. With this clever but simple marketing approach you will turn strangers into customers -- and customers into superfans who will return to your business again and again. Sharing crucial insights into the most common ways that small businesses waste their precious marketing dollars, The Very Good Marketing Guide shows you exactly how to get more bang for your marketing bucks. The result? You'll have more loyal clients and more time to work in the business that you love.
Inside this book you'll:
- create a one-of-a-kind marketing strategy
- embed that marketing strategy within your business
- hear real-life, small business examples
- learn timeless principles
- optimise every touch point of your customer journey.
Perfect for small business owners, entrepreneurs and managers, The Very Good Marketing Guide is your ultimate guide to supercharging your marketing and growing your business in a reliable, sustainable way.
Author Biography
AMY MIOCEVICH is the founder of Lumos Marketing, an agency that works exclusively with small businesses. She has over a decade of experience working with hundreds of Australian small- and medium-sized enterprises.
