The True Value of Csr: Corporate Identity and Stakeholder Perceptions - Paperback

by B. Fryzel (Editor)

By considering the importance of Corporate Social Responsibility (CSR) as a business paradigm but also as a growing scepticism about it's outcomes, The True Value of CSR answers questions about true value behind this concept, motivations of firms embedding CSR in their core strategies and a capacity of CSR to make a real difference on the market.

Author Biography

Barbara Fryzel is Associate Professor of Management at the Jagiellonian University, Poland, and an economist. She was an Honorary Research Fellow at the University College London in 2006-2008 and is a laureate of the fellowship program of the Foundation for Polish Science. She is also a management practitioner, working previously with British Petroleum, Royal Ahold and CBRE.