Product Description
by Peter S. Cohan (Author)
Follow America's High-Tech Leaders to Sustained Growth and Profitability
?With forceful and engaging style, Cohan describes what makes technology companies like Hewlett-Packard so successful....Any executive aspiring to market leadership should read The Technology Leaders.?
-- Dean O. Morton, retired executive vice president, COO and director, Hewlett-Packard Company
As organizations emerge from an era of epochal downsizing, managers are beginning to realize that repeated cost-cutting is no longer the path to sustained profitable growth. Clearly, a new strategy is called for. In this landmark work, Peter Cohan details the practices of today's most vital, prosperous companies -- America's high-tech leaders -- and demonstrates how other companies can follow their remarkable example and thrive in a hypercompetitive marketplace driven by rapid product innovation.
Front Jacket
After a decade of downsizing and restructuring, most American businesses have cut about all the costs they can. Managers are coming to realize that from now on long-term health will depAnd on growth achieved through competitive, rapid-fire product innovation and the successful market entry of those products. But many lack the expertise to put their organizations on that golden path to success.Fortunately, there are a number of companies that can point the way?companies that excel in innovation and realize remarkable growth and profits as a result. They are the technology leaders, and in this thoroughly researched work, author Peter Cohan shares their strategies for success and provides practical guidance to those in other industries who strive to build companies that can compete and win in today's high-growth markets.Drawing on more than fifteen years of consulting experience?and on in-depth interviews with top executives and analysts?Cohan takes an up-close look at twenty of America's leading high-tech companies. Using lively examples from such forward-thinking corporations as 3M, Microsoft, Merck, and Hewlett-Packard, he reveals how these giants ?innovate their way to success? through the fast-cycle introduction of products that captivate customers, penetrate markets, and generate capital and insight in ways that lead to ever-expanding levels of innovation and achievement.In no-nonsense language, Cohan explores the mental models that enable technology leaders to adapt to rapidly changing markets?assets that set these leaders above competitors. He outlines and explains a framework for success based on the four sources of advantage that drive their superior performance: entrepreneurial leadership, open technology, boundaryless product development, and disciplined resource allocation. He details new ways to structure and manage organizations, processes, and alliances so businesses can increase their levels of innovation and get competitive products to market
Back Jacket
As organizations emerge from an era of epochal downsizing, managers are beginning to realize that repeated cost-cutting is no longer the path to sustained profitable growth. In this landmark work, Peter Cohan details the practices of today's most vital, prosperous companies?America's high-tech leaders?and demonstrates how others can follow their remarkable example and thrive in a hypercompetitive marketplace driven by rapid product innovation.
Author Biography
PETER S. COHAN is president of Peter S. Cohan & Associates, a management consulting firm headquartered in Marlborough, Massachusetts. Specializing in both strategy and investment consulting, his clients include global leaders in the telecommunications, on-line information services, computer networking, biotechnology, pharmaceuticals, and oil services industries. Cohan received his MBA degree from the Wharton School.
