Product Description
by Robert A. Snyder (Author)
In a very understandable, practical, and accessible manner, this book applies recent groundbreaking findings from behavioral neuroscience to the most complex and vexing challenges in organizations today. In particular, it addresses managing large-scale organizational changes, such as mergers and acquisitions, providing lessons and tactics that can be usefully applied to in many different settings. In addition to discussing successful practices, it also identifies the reasons that most past comprehensive, long-term change projects have failed and unmasks the counterproductive effects of the typical evolutionary or emotion-based attempts to change group and individual behavior, using neuroscience as its principal tool.
Author Biography
Robert A. Snyder holds a Ph.D. in Organizational Psychology from the University of Maryland and is Professor of Management in the Haile/U.S. Bank College of Business at Northern Kentucky University. Over the last 40 years, he has consulted on performance improvement and learning effectiveness issues with over 100 private and public sector organizations. Dr. Snyder is the winner of the 2016 Michael A. and Elizabeth Ruane National Prize for Innovation in Business Education Writing. He also received The 2015 Fritz Roethlisberger Memorial Award for his writing in The Journal of Management Education.
