Product Description
by Peter A. Schaible (Author)
Discover this little-known marketing technique for targeting prospective customers by archetype to kindle an emotional response and trigger the sale. The reasons people buy are not well known and are frequently misunderstood. That's because most people don't really know why they make a preferential decision for one product or service over another. They may think they understand their process for making a purchase decision, but it generally happens in the unconscious mind. Psychologists and neurologists have made startling discoveries that help to explain human behavior - including why people buy - with models that are at once both new and eerily familiar. If you adopt the archetype model for defining and explaining the values and motivations of human beings, you can create products, brands and marketing campaigns with specific appeal to clearly defined, targeted customers.
Author Biography
Peter A. Schaible is the owner of SunDance New Media which provides copywriting and marketing communications services to direct response online marketers. Peter began his career as a reporter for one of New Jersey's largest daily newspapers. He has also worked as a corporate speechwriter and in public relations. He has extensive experience in marketing communications, including as an editor of newsletters for the National Exchange Carrier Association (a U.S. telecommunications industry association), AT&T and IBM Corporation. For more than 20 years he has been president of SunDance New Media, his own marketing communications consulting firm. Before launching SunDance, he was director of communications for the United States Golf Association, where he supervised the publication of two magazines and managed the press tent at the U.S. Open and other national golf championships. He has interviewed numerous professional golfers including Jack Nicklaus, Gary Player and Tom Watson. Additionally, he has appeared in a TV commercial with Arnold Palmer and been the recipient of a putting lesson from Lee Trevino. Prior to its merger with Mequoda in June 2005, Peter was executive director of the Subscription Website Publishers Association and editor of its website, which published nearly 500 of his articles and interviews. Peter is currently accepting new assignments for copywriting of sales letter landing pages and rapid conversion landing pages. Please contact Peter A. Schaible, 215 Stony Brook Road, Brewster, MA 02631 or 508/385-0055 or peter@sdnm.com.
