Product Description
by Robert Macnee (Author), Joyce Coffee (Author)
The Resilience Advantage: A Small Business Guide to Preparing for Floods, Heatwaves, Wildfire, and Other Climate Disasters
A practical, field-tested playbook for small business owners who want to survive-and thrive-when climate disasters strike.
Climate disruptions aren't a distant risk anymore; they're a business reality. In The Resilience Advantage, resilience experts Joyce Coffee and Robert Macnee translate decades of community and corporate experience into clear, actionable steps that any small business can use to protect people, property, and profit through climate risk management.
- Quick-read checklists: Immediate, practical actions you can implement today.
- Affordable upgrades: Low-cost fixes and planning moves that materially reduce downtime and damage.
- Decision frameworks: How to prioritize investments that grow your resilience and preserve your bottom line
- Case studies & templates: Real business examples, ready-to-use templates, and step-by-step planning tools.
Whether you run a storefront, a restaurant, a home-based business, or a small regional company, this guide shows you how to anticipate hazards, maintain operations when disaster hits, and come back faster than your competitors.
The Resilience Advantage also speaks to a broader audience: economic development officials, city leaders, chambers of commerce, and philanthropic funders-all of whom play critical roles in strengthening the economic fabric of their communities through disaster preparedness, disaster relief and small business management.Build the resilience that keeps your doors open, your staff safe, and your customers coming back.
Advance Praise:
Katharine Burgess, VP, Programs and Operations, Smart Growth America
Chris Castro, Founding Director, EVP & Chief Sustainability Officer, Climate First Bank
Alex Kruzel, Corporate Strategy Advisor & Author, "The Courage to Continue: Stay the Course on Sustainability to Secure our Future"
Doug Parsons, Director, America Adapts Media
Larry Susskind, PhD, Ford Professor of Urban and Environmental Planning, MIT, Co-founder and Vice Chair, Program on Negotiation at Harvard Law School
Eric Tate, PhD, Professor, Princeton University School of Public and International Affairs
Kevin Telford, SCORE mentor, retired CFO, retired Partner
Arif Ullah, Executive Director, Anthropocene Alliance (A2)
Katie Wholey, Director, Climate Resilience, Enterprise Community Partners
Don Wuebbles, PhD, Coordinating Lead Author, U.S. National Climate Assessment and Intergovernmental Panel on Climate Change; Fellow, AAAS, AGU, and AMS
