Product Description
by Stacey Brown Randall (Author)
A repeatable and proven way to cultivate referrals-the life blood of your small business.
In The Referable Client Experience, author Stacey Brown Randall teaches you how to create an intentional client experience that generates the referrals you deserve. As a coach and consultant, Brown Randall has successfully shown business owners how to cultivate reliable, consistent referrals. Now, she brings her proven method to you.
You do great work and are valuable to your clients. So why don't they refer you? A hard truth: Doing great work does not equate to referrals. To receive referrals from clients you must build a client experience worthy of referrals, then bridge the gap to generate referrals by implementing specific tactics within your client experience.
A client experience is more than just doing great work-it's how a client feels while working with you, not just the outcome they receive.
Since emotions play a major role in your client experience, you must understand how the stages within the client experience fit with the client experience formula, then break them down into standardized elements so they become repeatable. Brown Randall walks you through understanding each phase of your client experience from the new phase through the alumni phase. Armed with this knowledge, you'll be able to pinpoint where you can use hot zones to generate referrals.
In The Referable Client Experience, Stacey Brown Randall teaches you to see beyond off-putting marketing tactics like asking for referrals or adding a referral request to your email signature. Instead, her methods show you how to plant the right language seeds throughout the client relationship, resulting in an organic desire to refer. Practical and illustrated examples, actionable insights, and real-life stories from small business owners will equip you with the knowledge you need to build a repeatable system for sustaining a robust business-without the gimmicks and desperation.
