Product Description
by James Silver (Author), Randall Grahm (Foreword by)
Navigate the still-evolving landscape of the wine industry with this essential resource for 2025 (and beyond) written by industry veteran James "Jim" Silver.
Not just another wine business book; it's a helpful guide for wineries facing unique challenges and new opportunities.
Silver leverages his three decades of experience to provide actionable strategies for facing down ever-changing wine-consumer preferences, addressing supply chain disruptions, leveraging digital marketing techniques effectively, and building resilience in a post-pandemic world. Blend traditional, and innovative solutions for direct-to-consumer sales, explore original approaches to wine tourism, and learn how to better cultivate strong relationships with your distributors.
Inside, you'll find insightful and personal commentary, practical checklists, and clear-cut advice to help your winery thrive in this challenging new market. Whether you're a seasoned vintner or a burgeoning entrepreneur, The Post-Pandemic Wine Market: A Practical Guide has something to offer everyone.
Author Biography
Stephen Kittredge Cunningham is a trend expert for Diageo, the world leading drink business, as well as for the Creative Artists Agency. He writes for Nightclub & Bar magazine
