Product Description
by Schuyler D. Lehman (Author)
As a follow up to his first book, The Perfect Campaign, Schuyler Lehman explores the impact and sustainable growth made possible by a relationship-based fundraising strategy applied to annual fundraising in The Perfect Development Office. Nonprofit board members, Executive Directors/CEOs and development staff members alike will appreciate Schuyler's casual, matter-of-fact approach to the realities and challenges of "traditional" annual fundraising methods. Whether you serve as a passionate volunteer or staff member of a nonprofit organization, readers will benefit from the refreshing perspective on engaging donors directly into your mission, and perhaps reconsider the effectiveness of galas, golf tournaments, auctions, and other traditional methods as a primary source to involve and retain supporters. Schuyler's real-life experience and colorful analogies help readers understand how this philosophy can be applied to any development office, regardless of size or sophistication. If you are passionate about a nonprofit mission, this book is for you. Regardless of your fundraising experience, every volunteer and staff member will grow to appreciate the "second" mission within every nonprofit organization - the donor base that provides the funding necessary for the "first" mission to happen.
