Product Description
by David Namer (Author)
To be successful in life, one needs to know how to sell. David Namer, a master salesman and marketing expert, walks you through how to communicate with peoplewhether youre trying to share an idea, need, product, fact, service, and/or relationship. He also examines how selling has developed over time, starting from when Eve convinced Adam that he should bite into an apple to modern-day salespeople selling computers. The communication tips youll learn will help you: improve your personal life to enjoy a more successful career; become a better communicator by being a better salesperson; better prepare yourself before meeting people; learn when to stop talking and start writing; overcome common objections to buying; and motivate yourself and others. Every person who lives, walks, and/or breathes should and must understand basic communication guidelines, which is the art of selling, so they can do business with others. Filled with illustrative stories, this book will give you a broad understanding of the psychological issues affecting salespeople, customers, and the sales processso you can excel in The People Business. thepeoplebusiness-inc.com
Author Biography
David Namer's background is in real estate analysis, underwriting, and originations, with special emphasis in the development and implementation of income property, portfolio lending programs for financial institutions to maximize fee income. As well, Namer has extensive experience in sales and marketing consulting with special emphasis in the development and implementation of corporate training programs.
Namer is a consultant in sales, management, and finance. He has developed fee income programs as well as marketed financial enhancement services in conjunction with asset-based lending programs. Over the years, he has generated in excess of one hundred million dollars in fees, financing over one billion dollars in projects/assets.
Beginning in 1975, first as a captive to several Savings and Loans Associations, morphing into a service corporation for a varied conglomerate of national and international lending institutions, and finally breaking away to offers its services to the general financial and business community, Namer has provided full service, asset-based and mortgage lending services running the gamut from originations, underwriting, secondary marketing, packaging, to credit enhancement services to both the lending and the borrowing community.
As well, Namer has served in managerial and executive functions in several companies over the years. He has advanced these companies' interests in the national and international business communities, as well as broadened the base to include services rendered to business, industry, and government. Mr. Namer was responsible for the development of programs for the governments of Spain, and Tunisia, as well as provided broad based experience in marketing and sales to residential home builders and agribusiness concerns in the United States and South America.
Namer was directly involved with a major life insurance company in establishing individual life and health products, establishing a nationwide agency and then staffing, recruiting, and training their sales personnel.
Namer has written a book on salesmanship and sales training entitled The People Business and has collaborated on a case study book in marketing used at the University Graduate level. Namer frequently lectured at Tulane University, University of New Orleans, University of Southeastern Louisiana, and other universities and companies on the subject of sales, marketing, and business ethics. Additionally, Namer has held direct sales positions with national and international corporations, receiving numerous sales and achievement awards for performance.
Namer was educated at Tulane University where he received a B.S. Degree. As well, he has received various degrees in Office Technology, Communications, and Business Accounting from several colleges. Mr. Namer is fluent in English, Spanish, and French, as well as conversant in other languages.
Namer is a multi-engines and instrumented rated pilot, an avid skier, tennis player, certified scuba diver, and loves to race cars and motorcycles.
