Product Description
by Gerard I. Nierenberg (Author), Henry H. Calero (Author)
You negotiate every day of your life-whether asking your employer for a raise or persuading your child to do his homework. The New Art of Negotiating is an updated, expanded version of the million-copy bestseller that introduced us to the art of effective negotiation. You will learn how to analyze your opponent's motivation, negotiate toward mutually satisfying terms, learn from your opponent's body language, and much more. Throughout, the authors will guide you in successfully applying Nierenberg's famous "everybody wins" tactics to the bargaining process.
Author Biography
GerardI. Nierenberg, asuccessful lawyer, pioneered the idea of the "everybody wins" philosophy--now usuallyreferred to as "win-win"--which ensures that all parties benefit from thenegotiation. Nierenberg has written twenty best-selling books, including The New Art of Negotiating, and is founder of The Negotiation Institute, which offers state-of-the-arttraining to professionals around the world.
HenryH. Calero has been writing about communication and negotiation for overthirty years. A consultant and writer for professional, academic, and technicalpublications, he is also the author of ThePower of Nonverbal Communication and coauthor of Nierenberg's TheNew Art of Negotiating.
