Product Description
by Laura Solomon (Author)
"The vast array of social media options present a challenge to today's busy librarians: it's tough to keep current, let alone formulate a plan for using these tools effectively. With a straightforward and pragmatic approach to the topic, Solomon expands on her best-selling ALA Editions Special Report and ◗◗ Presents an overview of the social media world, providing context for services like Facebook, Twitter, and YouTube, and analyzes how adults' and teens' use of social media impacts the library ◗◗ Offers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and scheduling ◗◗ Addresses the fine points of Facebook, comparing the various types of profiles and accounts ◗◗ Guides readers in the basics of crafting eye-catching status updates, and other social media best practices ◗◗ Shows how to manage and monitor accounts, including pointers on dealing with negative feedback Including a bibliography of additional resources, Solomon's guide will empower libraries to use social media as a powerful tool for marketing, outreach, and advocacy."