Product Description
by Melina Padayachy (Author)
Have you ever thought about developing a new product or service, and wondered how you should proceed? Then this book will provide you with a framework to develop and bring your idea to market. Based on an analysis of past innovations, the Innovator's Method identifies patterns in how innovators found, developed, commercialised and scaled their ideas and it will guide you through the different steps of the innovation process. Reviews: "It's a well written book with plenty of practical insights drawn from a wide variety of cases - both successes and failures - that will serve readers seeking to start and scale new ventures. No complex jargon and platitudes but a wealth of what to do when having insights. A clearly presented and well written book 'The Innovator's Method' covers a wide range of strategies, tools, requirements and challenges for an entrepreneur to leverage for launching an offering. Nice and practical examples in with nice overviews and helpful summaries that are very handy. Good selection of case studies that readers can relate to. Great discussion about failures and learnings they bring. I enjoyed this book and recommend it highly." Prof Shaz Ansari, Professor of Strategy and Innovation, University of Cambridge"A refreshing guide that explains how innovative ideas can be turned into innovative products in the market. Creative businessmen will find here new ammunitions on how to sustain their activity in increasingly competitive economy." Prof Daniele Archibugi, Italian National Research Council, Rome and Birkbeck College, University of London"True to her own model, Melina Padayachy has written a book that fills a gap in the market for innovation manuals: one that advises entrepreneurs on how to spot and pursue innovation ideas successfully through to commercialisation. Thanks to a few simple but insightful frameworks and lots of helpful real life examples, 'The Innovator's Method' provides would be innovators and entrepreneur with a set of useful models to help them think about their innovation and how to position it for market success. This short, readable and useful book can help not only innovators and entrepreneurs but also business teachers looking to enrich their lectures with practical insight. I will be using this book in my teaching." Dr Federica Rossi, Senior Lecturer, Birkbeck University of London
Author Biography
Melina Padayachy is an Innovation Strategy Consultant and the founder of Next Curve Global.
