The First Decade: My Journey from Blogger to Entrepreneur - Paperback

by Vivy Yusof (Author)

Not your typical business-autobiography-'I've made it in life' book

I started a blog. I borrowed USD 16,000. And now, I've built a multimillion dollar fashion company, garnered 1.8 million followers on Instagram and managed to squeeze in time to get married and give birth to not one, but four children.
Perfect for young entrepreneurs, this book shares the secrets of my entrepreneurial journey so far--from starting a business with my boyfriend (telling my dad sure was fun), to fundraising, to managing a team of 400 people, to dealing with the good and bad of social media, and to pretending to nod when my tech team talks about cookies.
I share my proud wins for you to get inspired by, and my juicy failures for you to eat popcorn to.
Always a work in progress, my story is unfinished.
But for now, allow me to present to you, The First Decade.

Author Biography

Vivy Yusof started blogging about random things and, a decade later, has a fashion empire. She co-founded the FashionValet Group in 2010 with her boyfriend and has grown the multi-million dollar company into a household name in her country, Malaysia. Her brand dUCk is the largest modest fashion brand in Asia and was the first to collaborate with international brands like Disney, Mattel, Sephora and many others. Things went so well that she decided to marry that boyfriend. They now have four kids together and are still
in disbelief.

A law graduate from the London School of Economics, Vivy would have much preferred if she had learnt software engineering instead. She has been an A-student all her life, and even took her SPM and A-Levels simultaneously, something she would never recommend to others.

Vivy Yusof has 1.8 million followers on Instagram and 247,000 subscribers on her YouTube channel. She has been featured in many local and international publications, including Business of Fashion, The New York Times and Forbes. She was also named as one of Forbes 30 Under 30, and selected as a Young Global Leader by World Economic Forum. Her parents still tell people about that.

Vivy Yusof started blogging about random things and, a decade later, has a fashion empire. She co-founded the FashionValet Group in 2010 with her boyfriend and has grown the multi-million dollar company into a household name in her country, Malaysia. Her brand dUCk is the largest modest fashion brand in Asia and was the first to collaborate with international brands like Disney, Mattel, Sephora and many others. Things went so well that she decided to marry that boyfriend. They now have four kids together and are still
in disbelief.

A law graduate from the London School of Economics, Vivy would have much preferred if she had learnt software engineering instead. She has been an A-student all her life, and even took her SPM and A-Levels simultaneously, something she would never recommend to others.

Vivy Yusof has 1.8 million followers on Instagram and 247,000 subscribers on her YouTube channel. She has been featured in many local and international publications, including Business of Fashion, The New York Times and Forbes. She was also named as one of Forbes 30 Under 30, and selected as a Young Global Leader by World Economic Forum. Her parents still tell people about that.