Product Description
by Sandy Van Dijk (Author), Lesley Waterkeyn (Author)
Approximately 50% of all start-up businesses in South Africa fail within 24 months.
What if you had access to insights and resources to ensure your business is not one of them?
There are seven stages of business development that must be mastered for a new entrepreneur to achieve sustainable business success.
The Entrepreneur's Playbook: From Rookie to Rainmaker in Seven Steps will take you through each of these steps, from: Getting to grips with business basics; to becoming proficient at branding, marketing and sales; comprehending finances and leadership; and achieving sustainable growth and being able to meaningfully contribute to the wider business community.
Filled with real-life examples and specific, actionable advice, The Entrepreneur's Playbook: From Rookie to Rainmaker in Seven Steps will give you the tools you need to get your new business off to a strong start.
This is the perfect handbook for every new entrepreneur who wants to get it right the first time!
