Product Description
by Kirsten Johnson (Author), Jodi Radosh (Author)
The Broadcast News Toolkit focuses on the writing, shooting, and production of broadcast news across multimedia platforms in a non-technical and visually engaging way.
Covering a range of different story forms in broadcast news (RDR, FS, VO, VO/SOT, PKG, and Liveshots), this book illustrates basic audio/video shooting and editing techniques through straightforward examples, including online video tutorials that can be accessed via a QR code within the book. Specific issues relating to online content, social media, and audience engagement are discussed in detail, and the authors further explore why trust in news media is declining, the impact that fake news and deep fake videos have on media credibility in newsrooms, and what can be done to increase the perceived credibility of the news. Students will also learn how to write leads and teases that will keep viewers engaged.
This is an ideal text for undergraduate and graduate students of Broadcast and Multimedia Journalism who are looking for a clear and concise guide to the modern digital newsroom.
Author Biography
Kirsten Johnson is a professor in the Department of Communications at Elizabethtown College. She was a former television news producer at WOI-TV in Des Moines, Ia. and WGAL-TV in Lancaster, Pa. Prior to her time working in television, she worked in radio at KRNT and KIOA. She earned a Ph.D. from Drexel University, a M.S. from Kutztown University, and a B.A. from Drake University. Dr. Johnson is a co-author of the textbook Shoot, Edit, Share.
Jodi Radosh, Ph.D. is an Associate Professor of Communication at Alvernia University. She is also the co- author of the video production textbook Shoot, Edit, Share. She earned a Ph.D. in Mass Media and Communication and a M.J. in Journalism from Temple University. She received a B.A. from Rutgers University. Dr. Radosh worked as a television reporter for various news stations including WGAL-TV.
