Product Description
by Antonio Benedito Silva Oliveira (Author)
This introductory book intends to provide undergraduate and graduate students knowledge tools for developing research in Accounting and Controllership. Therefore, aspects related to quantitative analysis are addressed, such as the statistical decision model and selecting the appropriate statistical test. There are also aspects related to qualitative research. The case study and the content analysis are two fundamental qualitative techniques discussed. It also offers elements of the format of standard academic outputs: paper, thesis, and scientific article. The final chapters expose real research examples in the area with four instances: Content Analysis, ANOVA, Correlation Test, Factor Analysis, and Case Study. Depending on the reader's objective, he could skip some parts and examples according to his needs.To obtain a degree in Accounting Sciences is necessary to prepare a monograph in some bachelor's courses. This need also happens in MBA courses and specializations required to maintain professional competitiveness. Research papers are also essential components in master and doctoral studies. The search for solutions to problems, the most varied, is part of the professional's life in the area, who needs a method to investigate them and communicate their solutions. The research instruments are thus essential to the professional and academic routine in the field of Accounting Sciences. This book seeks to support the student, the professional, and those interested in general in the initial steps related to research and knowledge construction. There are research and opportunities for learning in all activities we perform daily-knowledge results from the professional's participation in real-life situations and work. Every day we have to learn, solve problems, ask ourselves new questions, and grow personally, socially, and professionally. The professional, the student, and the one merely interested in the development of knowledge in a scientific way need the scientific method. This book intends to provide scientific methodology content at a depth level balancing utility and rigor to professionals, academics, and those interested in accounting research, in an objective way, in simple language and affordable.
