Product Description
by Kristi Dosh (Author)
The definitive guide for athletes to understand and earn from name, image, and likeness (NIL) rights
The first comprehensive guide designed to help college, high school, and youth athletes navigate the name, image, and likeness (NIL) rights they've gained since 2021, The Athlete's NIL Playbook walks readers through NIL rules, opportunities, and red flags, showing them how to build a personal brand, find deals, reach out to companies, and negotiate terms. Along with real-life examples, exercises, and pitch templates, this book includes case studies from college and high school athletes who have successfully navigated this burgeoning market: the Cavinder Twins, Olivia Dunne, Travis Hunter, Chase Griffin, Emily Cole, and many more.
Written by Kristi Dosh, a seasoned sports business reporter and founder of a nationally-recognized news platform covering the business of college sports, this book covers aspects of NIL including:
- The types of opportunities available (social media marketing, lessons, camps/clinics, merchandise, personal appearances, and more)
- Whether you need an agent or not, and how to find the right one if you do
- Working with third parties like collectives and marketplaces and protecting/registering your own intellectual property
A true playbook for leveraging and capitalizing on NIL monetization opportunities, The Athlete's NIL Playbook is an essential read for athletes and parents seeking to ensure athletic success is matched with lucrative financial and career opportunities that can go far beyond graduation.
Back Jacket
Leverage your name, image, and likeness (NIL) rights as a high school or college athlete
The Athlete's NIL Playbook is a comprehensive guide to the rapidly changing regulations of name, image, and likeness (NIL) rights for students in every sport and division. This book reveals the truth behind common NIL myths, such as that it's only for the top 1% of college athletes, and enables readers to leverage their NIL to identify opportunities, seek out relationships, negotiate deals, find an agent, and protect their intellectual property.
With real-life examples, exercises, and templates included throughout, this book delivers an actionable playbook covering every step of the process. Readers will find detailed information on the applicable rules, building a personal brand, managing licensing deals like trading cards and video games, and working with third parties like collectives and marketplaces.
In this book, nationally recognized NIL expert Kristi Dosh also explores case studies of several athletes who have leveraged NIL successfully, including the Cavinder twins, Emily Cole, Leah Clapper, Chase Griffin, and others, providing insights on how to succeed both while in school and after graduation.
The Athlete's NIL Playbook is an essential read for high school and college students--as well as their parents--looking to get started with NIL.
Author Biography
Kristi Dosh has reported on the business of college sports for Forbes and ESPN for more than 14 years. She is a nationally recognized expert on NIL and teaches multiple courses on NIL at the University of Florida. She has spoken on NIL for the NCAA and multiple NCAA conferences.
