Product Description
by David Pullan (Author), Sarah Jane McKechnie (Author)
Your emails are being ignored. And it's killing your career.
Every day you send carefully crafted messages into the digital void. They land in inboxes already groaning with 100+ unread emails. AI gatekeepers filter them as "low priority". Recipients skim the subject line and hit delete.
Meanwhile that critical project stalls. That budget request goes unanswered. That brilliant idea dies in someone's spam folder.
It's time to become unignorable!
"The Art of the Unignorable Email" shows how the DNA framework that communications experts David Pullan and Sarah Jane McKechnie first wrote about in their Business Book of the Year shortlisted "The DNA of Engagement" can transform your written messages from inbox clutter to must-read communication that drives action.
This isn't another boring business writing etiquette guide - it's your strategic competitive advantage in the attention economy.
Inside you'll discover:
- Five powerful inversions of the DNA that match any business situation
- Before and after transformations that show exactly what works
- Ready to use templates for everything from crisis management to stakeholder buy-in
- Prompts that combine AI's efficiency with human emotional intelligence
- The "Monday Morning Test" that predicts if your email will be opened or ignored
- Ways to bypass the AI inbox guardians and connect with real humans
This book bridges the gap between robotic AI-generated emails and time-consuming personal messages.
In just 146 pages you will discover the secrets that will help you write powerful messages in minutes rather than hours, get responses rather than silence, and build your reputation as someone who gets things done.
Stop hoping your emails get read. Start knowing they will.
With specific advice on how to manage up, down and across, plus a bonus app that will tell you exactly which email to write when, this is the only email guide you will ever need.
Join the thousands of professionals who've already transformed from "just another sender" to a trusted partner whose messages stop the scroll and always get priority attention.
Your unignorable future starts with your next email.
