Product Description
by Steven Shepard (Author)
This volume examines the three components of the convergence phenomenon - technologies, companies and services - in order to help the reader understand how the fundamentals of customer service are created.
Back Jacket
HOW TO BRIDGE THE GAP BETWEEN TECHNOLOGY AND SERVICES
FEATURING ITS OWN REGULARLY UPDATED WEBSITE, "TELECOM CONVERGENCE" IS THE ONLY SURVIVAL MANUAL YOU NEED FOR THE BRAVE NEW WORLD OF TELECOM
In this new edition of "Telecommunications Convergence," globally recognized telecom guru Steven Shepard gives you a life raft for the whirlpool of today's tech market. With the keen analytical skills and deep knowledge of the industry that have earned him marquee status at telecom conferences around the world, Shepard breaks down the key questions you must answer for your own company and career.
Steven Shepard predicted the current overcapacity, convergence shakeout, and downturn in telecom. Now, in this second edition, he gives you nearly 300 new pages of solutions that work--an almost entirely new book. With this information you and your company can survive--and even thrive--in the challenging environment he forecast.
If you're serious about telecom, you need Shepard's technology, service, and management answers to the most critical questions you face:
* What survival strategies will work for my company?
* How do I build a company-sparing blueprint?
* Can management and network hierarchy changes improve the outcome?
* Capability: build or buy?
* What are the smart companies doing right now?
* And most important of all--what's next?
