Product Description
by Ho Dinh Phi (Author)
The main contents of this book provides readers with knowledge and skills to use linear structural equation models (SEM) in tourism research; especially the use of software SPSS, and AMOS. SEM is applied to tourism sector. The main contents of each chapter includes 5 aspects: Literature reviews; Research models; SPSS and AMOS applications in analysis; Results and implications; Conclusion and limitations of the study. In this book, the author uses SPSS and AMOS software version 22.0 for guiding data treatment and is attached with data appendix for case study (in the appendix of each chapter).The book with a structure of 5 chapters is follows.
Structural equation Models; Application of SEM into the Agricultural Tourism Field; Application of SEM into the spiritual tourism Field; Application of SEM into the Ecotourism Field; Application of SEM into the Sea and Island Tourism Field.
It should be emphasized that this book does not delve into the proof of econometric testing tools, but only focuses on their application in the analysis of quantitative models.
