Product Description
by Michael Edmondson (Author)
In today's hyper-connected, dynamic, and ever changing global marketplace, storytelling is the new strategic imperative for organizations that want to achieve and sustain growth. The power of narrative, however, is built upon the foundation of strategic thinking and writing. As technology has democratized the power to share stories with the world, succeeding in today's age of collaborative commerce demands that leaders on all levels develop and enhance the business competency of storytelling built on strategic thinking and writing in order to drive customer engagement, enhance business performance, and remain relevant.
Perhaps nowhere is the evidence of storytelling more prevalent than Amazon. In his 2018 annual letter, Amazon founder and CEO Jeff Bezos repeated his rule that PowerPoint is banned in executive meetings. Bezos replaced PowerPoint slides with a six page narrative that executives prepare. The start of each meeting involves attendees reading the six page narrative for 30 minutes followed by a discussion. Writing the six page memo requires research, time, and multiple revisions. The six page memo also requires one to think and write strategically.
That's where this publication can help. Part one consists of three chapters that focus on examining the various definitions associated with thinking and the process of strategic thinking. Part two shifts the attention towards strategic writing and provides the reader with a step-by-step guide on how to create a clear, concise, and compelling six page memo.
Author Biography
Dr. Michael Edmondson serves as the dean of professional education and lifelong learning, the dean of the College of Professional Studies, and the director of NJCU at Ft. Monmouth at New Jersey City University (NJCU). Dr. Edmondson has a BA from Cabrini University, an MA from Villanova University and a PhD from Temple University. He has published five other books with Business Expert Press.
