Product Description
by Rachel Stephan Simko (Author), Gillian Chick (Author), Lauren Sell (Author)
The Strategic Marketing Planning Workbook is exactly what it sounds like. It gives you the knowledge and critical questions (and space for your answers) that you need to plan and carry out a powerful marketing strategy - one that connects the real value you deliver to the needs and wants of your best customers.
The Value Prop Method is go-to-market process and methodology for products and services - from "big ticket" sales typical of high-tech business services, to local and retail offerings designed for consumers - developed from the input of nearly 100 businesses over the last ten years.
As a complement to the Accelerator(TM) Online Strategic Marketing Planning Platform* and live training**, this workbook shows you how to:
- Go-to-market faster with a FlightPlan(TM)
- Define and design your ideal customer
- Influence and navigate your market
- Competitor-proof your business
- Create a killer 'I3' Value Proposition
- Get a handle on the right price
- Master your message development and delivery
- Define and refine your market entry strategy
- Effectively execute your marketing program
** Visit us at http: //www.valueprop.com to learn more about our live training options and other services.
Author Biography
As founder and CEO of Value Prop Interactive, Jose Palomino helps businesses take their ideas, products and services to market faster and more effectively. With over twenty years' leadership experience in the technology and service sectors, Mr. Palomino is a proven strategist, dealmaker and presenter. He has held management, technology, sales and marketing positions at Yankee Group, Market Systems International, Tandem Computers and the Clearpoint Group--working with industry leaders including IBM, Accenture, Unisys, SAP, General Motors, Chase and Citicorp. Mr. Palomino also serves as CMO for IGCN, Inc., a leader in healthcare web solutions. Mr. Palomino holds an MBA from Villanova University, serves on the board of The Entrepreneurs' Forum of Greater Philadelphia and is a Vistage International Speaker.
