Product Description
by Harley Ferguson (Author)
Maximize your web strategy and future-proof your digital assets with this comprehensive guide for tech leaders, providing strategic insights into responsive web design to enhance ROI and user engagement
Key Features:
- Learn strategic frameworks to develop high-performing RWD applications
- Explore practical case studies and real-world examples to aid in understanding RWD app development
- Future-proof your approach with tips on emerging web technologies
- Purchase of the print or Kindle book includes a free PDF eBook
Book Description:
Strategic Leadership in Responsive Web Design is an essential guide that will equip you with the knowledge and foresight needed to navigate the ever-evolving digital landscape.
You'll start by learning about the strategic importance of responsive web design (RWD) before delving into its intricacies. As you progress, you'll not only discover the technical aspects of adaptive design, but also learn how to seamlessly integrate these principles within your organization's business objectives. You'll develop the skills required to integrate RWD principles into broader business goals. Next, you'll learn how to navigate SEO in modern times while ensuring platforms are consistent in design across devices. Later, this book shows you how to measure the ROI when making RWD decisions, and how to ensure you're making the right one.
By the end of this book, you'll have understood the role that RWD plays in achieving broad business objectives.
What You Will Learn:
- Explore the synergy between RWD and business goals, boosting brand reputation, retention, and conversions
- Embrace a mobile-first approach for multi-device digital landscapes, tailoring user experiences while ensuring adaptability
- Develop leadership skills to drive innovation and alignment within design teams
- Strategize content for diverse screens, ensuring consistent user engagement
- Unlock the link between RWD, SEO, and performance for broader reach and user satisfaction
- Harness web accessibility for ethical growth and market expansion
Who this book is for:
If you're a senior tech executive, CTO, web development leader, digital strategist, or UI/UX director, then this book is for you. Knowledge of fundamental web concepts, digital business, design principles, and the basics of user experience, as well as a foundation in marketing and project management will be beneficial to get the most out of this book.
Table of Contents
- Responsive Web Design - a Strategic Overview
- Mobile-First Strategy in a Multi-Device World
- Design Systems and Responsiveness
- Content and Media Strategy for Varied Screens
- Optimization and Performance - a Business Imperative
- Strategic Breakpoints and Adaptability
- User Navigation and Conversion Pathways
- The Business Case for Web Accessibility
- SEO Considerations in Responsive Design
- Leading and Guiding Design Teams
- Quality Assurance and ROI
- Vendor and Platform Decisions in RWD
- Engaging Users Across Touchpoints
- Future-Proofing Responsive Strategies
- Building a Responsive Culture
