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Strategic Leadership and Management in the Automotive Industry - Paperback

$27.52 USD
$27.52 USD
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Product Product subtotal Quantity Price Product subtotal
Strategic Leadership and Management in the Automotive Industry - Paperback
Strategic Leadership and Management in the Automotive Industry - Paperback
Strategic Leadership and Management in the Automotive Industry - Paperback
$27.52/ea		 $0.00
$27.52/ea $0.00

Product Description

by Jenny Tran T. Hoan My (Author)

The automotive industry is one of the most dynamic and competitive sectors globally, constantly evolving through technological advancements and market shifts. "Strategic Leadership and Management in the Automotive Industry" explores the critical aspects of strategic management and leadership that drive success in this field. This book offers a comprehensive analysis of leadership theories, strategic planning, operational excellence, and marketing strategies, with a special focus on Proton Holdings Berhad, a prominent automotive manufacturer.

Number of Pages: 234
Dimensions: 0.53 x 9 x 6 IN
Publication Date: August 12, 2024
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