Product Description
by Tony Kenck (Author)
STRATEGIC BUSINESS PORTFOLIO MANAGEMENT is suitable for neophytes and experienced practitioners. It will demystify portfolio management and is the best option for your path to practical portfolio solutions.
Harry Markowitz developed the concepts of securities portfolio analysis in the 50s. But, managing business assets differs in important ways from security analysis. This book is a practical guide to understanding the best ways to manage your business portfolio and achieve the best results. With good portfolio management, a firm can improve its results by 30% or more compared to a standalone analysis.
The book explains key concepts, multiple use cases, and "war stories" in which results differed from expectations and why. It culminates with a description of the pitfalls of implementing and operating a portfolio analysis and management practice.
The book's focus is on strategic and tactical management of real assets and is unique in the literature. Most other portfolio management books focus on operation and project portfolio management, which optimize in the very short term.
It is the first book with this focus and level of detail. The author had no such guide when embarking on his portfolio journey in 2001.
THIS BOOK COVERS:
Framing your portfolio problem,
The three technical and two organizational critical success factors for portfolio management,
Selecting the tools and methods you need to analyze your problem or questions: Is standalone economic analysis sufficient? Are rank-and-cut and slice-and-dice enough? How about categorical grids with stars and dogs? Do we need to optimize our portfolio? How does Monte Carlo analysis fit in?
The importance of Change Management and Leadership Support, and
Implementing portfolio management solutions.
Along the way, you will learn what "good decision" means, details about financial metrics, how to avoid blind alleys and pitfalls that will lead to failure, and how to organize your data for input, analysis, and output. Using the techniques and concepts in this book, you will be the portfolio expert in the room.
In these VUCA times (Volatility, Uncertainty, Complexity, and Ambiguity), forecasting is fruitless. Make portfolio management, uncertainty analysis, and scenario planning your friends.
This book belongs in every strategic planner's or analyst's library.
