Product Description
by Jon T. Newsome (Author), Gisselle Colombano (Executive Producer), Debra Nichols (Editor)
Great ideas die without great stories. In today's business world, your ability to craft and deliver a compelling narrative is the difference between winning the mega deal and becoming another forgotten pitch.
In "STORY-The Currency of Influence", Jon Timothy Newsome reveals why storytelling isn't just another corporate buzzword; it's the enduring currency of influence that separates business mediocrity from excellence.
While your competition is Googling "storytelling tips" and drowning in a sea of superficial techniques-the 3 C's, 4 P's, 5 traits, 6 rules-you'll be mastering the science-backed mechanisms that actually move decision-makers to action. This isn't about quick fixes; it's about understanding the biological framework that makes humans respond to stories.
Drawing from four decades of business experience and twenty years leading a storytelling agency, Newsome demonstrates how the most transformative business leaders-from Jobs to Gates, from Musk to Schulz-didn't just create products; they crafted narratives that moved markets and transformed industries.
If storytelling was as simple as a 3-minute internet article, every LinkedIn influencer would be closing billion-dollar deals. The truth is deeper: merely telling a story isn't the secret to winning deals and raising capital, just as technology alone isn't the secret to digital transformation. The secret lies in developing stories that genuinely resonate with your audience.
Through the groundbreaking Neuroscience of Persuasion℠ framework, you'll learn:
- Audience: How to capture the emotional landscape of your listeners-their hopes, fears, and needs-before crafting a single slide
- Meaning: Techniques to distill complex ideas into clear, compelling messages that trigger biological responses in your listeners
- Story: The timeless narrative structure that ensures your message isn't just heard but remembered and shared
For the 20% who will actually apply these principles rather than just displaying this book on their shelf, the rewards are clear: closed deals, raised capital, and the ability to articulate ideas so compelling that others verbally share them even when you're not in the room.
As one CEO put it: "Jon is a master of storytelling because he's a master of humans. He knows a great story doesn't just simplify a business-it amplifies its brilliance."
Stop watching your brilliant ideas die in boardrooms. Stop letting your firm wallow in mediocrity while competitors with inferior solutions win because they connect better with decision-makers.
As molecular biologist John Medina, an author on understanding how our brains work suggests: "Please, do two things: (1) Burn your current PowerPoint presentations. (2) Make new ones.". This book shows you how to craft presentations that resonate in C-suites long after the PowerPoint clicks off.
Don't just inform-inspire action. Your next big opportunity is waiting. Welcome to the era of story.
