Product Description
by Jim Vaughn (Author)
There has been a surge in business-to-business market changes and customer demand for pricing transparency-juiced in part by the aftermath of the pandemic and its supply chain disruptions.
This updated 2nd edition provides a conversational introduction that shows how every business can apply data science capabilities to their pricing challenges. The author has been applying the basic tools and techniques of AI/ML to pricing challenges across 25+ different industries for over 32 years.Some of them any topics addressed are:
- Why a one-size-fits-all general price increase hurts profitability.
- Why pricing analytics (like price waterfalls) are useful but are not a silver bullet.
- What challenges businesses face when using just a business analytics reporting approach.
- What price segmentation is and how it benefits businesses.
- What four key steps drive a pricing science solution.
- How pricing science helps Sales avoid leaving money on the table and helps them win deals faster.
- Why improving profitability is not just a technical task, it is a leadership and management challenge.
Number of Pages: 124
Dimensions: 0.26 x 9 x 6 IN
Publication Date: March 23, 2024
