Product Description
by Jay Tormey (Author), Pete Tormey (Author)
A guide to the types of intellectual property and how startups can best manage intellectual property in the early stages of the company. Startups face a variety of risks. The biggest risk is market risk, and entrepreneurs should be spending most of their time addressing the market risks - not learning law. The Startup Guide to Intellectual Property helps startups grow by showing how intellectual property is used to build and keep a sustainable competitive advantage. Moreover, The Startup Guide to Intellectual Property discusses the cost - benefit trade-offs when trying to capture a company's intellectual property and provides guidance on how to make those decisions. It includes a practical description of the types and uses of intellectual property and presents workable options for protecting that intellectual property early.
Author Biography
Mr. Tormey has over 20 years of experience in product development, marketing and intellectual property protection. As a company startup veteran, Mr. Tormey brings a unique perspective on the value of intellectual property to a small and growing business.
